John Smith’s Extra Smooth is to be lowered in strength from 3.8% to a mere 3.6%! We have to ask, “Can this still be called a Beer for heaven’s sake??”
To further take the piss the price is to rise by 2.5p a pint! Now this is very odd because by lowering the strength by 0.2% this will lower what they pay in Beer Duty to the tune of £6.5 M a year! (Financial Times) A bit of a Double Wallop!
This will all be slipped in 4th Feb and we have a sneaky feeling there will not be a mass advertising campaign to tell everyone what has happened. Odd that.