Subtle Little Dodges In Weights And Measures


It’s happening up and down the aisles of our supermarkets and now Jaffa Cakes have been hit with what is now known as ‘Shrinkflation’. A pack of Jaffa Cakes used to contain 12 cakes and weigh 150 grams. That’s 12.5 grams a cake. Now a pack contains just 10 cakes and weighs 122 grams. What? Ten cakes weighing 12.5 grams each should be 125 grams so where has the rest gone? Bake as many packs as McVitie’s do and that starts to make one hell of a difference.

A McVitie’s spokesman claimed: “There is no change in the size, shape or weight of individual cakes in the McVitie’s Jaffa Cake range.” He needs to check his Casio!

That’s a 16.7% reduction in number of cakes but an 18.7% reduction in weight. Mysteriously their recommended price has only dropped by 13.9% although both Tesco and Sainsbury’s have only reduced their price by 13%. Who’d have thunk it?

The twin pack has also not been totally fair as the reduction in price for a 20 cake rather than a 24 cake is only 13.7%. All very strange.

According to the Office for National Statistics said as many as 2,529 products had shrunk in size over the past five years, but were being sold for the same price. These included toothpaste, orange juice and toilet roll.

Footnote: Why is it a ‘cake’ and not a biscuit? Leave them to go stale and check if they go hard or soft. Quite why you would waste a Jaffa Cake though is totally beyond us.

shopping trolley aisle

What little secrets are hiding down here today?

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